What a small store pays for AI on the site and in Instagram
The cheapest plan that lets the assistant answer customers both on your website and in Instagram Direct, for one operator, billed monthly.
| Product | Price / month | Plan | AI included | Notes |
|---|---|---|---|---|
| Chatrix Lowest price | €11 | Start | 100 AI dialogs | ✓ AI on the site, Messenger and Instagram |
| LiveChat (Text) | $25 | Essential | 10 AI resolutions | ◐ Instagram through a marketplace app; inclusion in the plan not confirmed |
| Tidio | 68 ($ or €) | Starter 29 + Lyro AI 39 | 50 AI conversations | ◐ Whether Lyro answers in Instagram is not stated on the pricing page |
| Chatty | $68.99 | Pro | 500 AI conversations | ✓ AI replies in Instagram start on Pro |
| BotPenguin | $99 | King | Not confirmed | ✓ Instagram AI auto-replies start on King |
| Botsify | $149 | Done-for-you plan | 30,000 message credits | ✓ Managed service |
| ManyChat | — | Not possible | — | ✕ No chat widget for your website; AI Replies start on Pro at $39 |
Feature by feature
The cheapest paid plan of each product. ✓ included · ◐ limited or on a higher plan · ✕ not available · ? not stated.
| Product | Entry paid plan | AI answers in that plan | Website | Messenger | White-label for partners | EU hosting | ||
|---|---|---|---|---|---|---|---|---|
| Chatrix Best value | €11 per operator / month | ✓ Included — 100 AI dialogs / month | ✓ Yes | ✓ Yes, with AI | ✓ Yes, with AI | ✕ No | ✓ Own domain and brand, keep up to 70% | ✓ Yes |
| Chatty | $19.99 per store / month | ✓ 100 AI conversations | ✓ Yes | ◐ AI replies from Pro | ◐ AI replies from Pro | ◐ AI replies from Pro | ✕ Not stated | ✕ No, US servers |
| LiveChat (Text) | $25 per user / month | ◐ 10 AI resolutions / month | ✓ Yes | ✓ Yes | ◐ Via a marketplace app | ✓ Yes | ◐ Discounted resale, own brand not stated | ✓ EU data-center option |
| Tidio | 29 ($ or €) / month, 10 seats | ◐ Paid add-on from 39 / month | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✕ No own-brand program found | ✓ Yes |
| BotPenguin | $29 / month per account | ✓ Included; extra packs from $15 | ✓ Yes | ✓ Yes | ◐ AI replies from King, $99 | ✓ Yes | ✓ Partner plans from $600 / year | ◐ Partner plans only |
| ManyChat | $17 / month for 250 contacts | ✕ Not included; from Pro, $39 | ✕ No site chat widget | ✓ Yes | ✓ Yes | ◐ From Pro | ✕ Affiliate program only | ✓ Yes, Frankfurt |
| Botsify | $149 / month, managed plan | ✓ Included | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Agency plan, price on request | ? Not stated |
Why Chatrix
- AI is in the plan, not an add-on100 AI dialogs a month on Start at €11 per operator, 300 on Business at €28.
- One inbox, three channelsThe assistant answers on the website, in Facebook Messenger and in Instagram Direct, and takes orders for an operator to confirm.
- Upset customers are flaggedOperators get an alert, the assistant softens its reply, and the report shows what upsets customers most.
- Your own brand, 70% of the revenueAgencies and country partners run the whole platform on their own domain, with their own prices. Hosting in the EU.
Details and sources
Checked on 19 October 2026. Prices are shown as each vendor publishes them, in EUR or USD, without conversion, and change over time — follow the source links. If you see a mistake, write to us and we will correct it.
Chatrix chatrix.live
- Free plan: €0 — 1 operator, 50 dialogs a month, 1 site, without the AI assistant.
- Start €11 per operator a month: up to 3 operators, 500 dialogs, 3 sites, the AI assistant with 100 AI dialogs a month, a knowledge base of 20 documents, white label, Messenger and Instagram, customer-mood alerts. Business €28: unlimited operators, dialogs and sites, 300 AI dialogs a month on up to 10 sites. 10-day free trial without a card.
- The assistant answers from your website and PDF or DOCX files, in the customer’s language, takes orders in the chat and hands over to a person when the materials do not cover a question.
- Channels: website widget, Facebook Messenger and Instagram Direct in one inbox. WhatsApp is not available.
- Partners run the platform on their own domain and brand, set local prices and keep up to 70% of the revenue.
- Hosting in the European Union.
Sources: chatrix.live/#pricing · chatrix.live/security/
Chatty chatty.net
- A live-chat and AI app for Shopify stores.
- Free plan: 50 AI conversations a month and 1 team member.
- Basic: $19.99 per store a month billed monthly or $16.99 billed yearly, with 100 AI conversations a month; extra AI conversations cost $0.40 each. Pro: $68.99 with 500 AI conversations.
- Messenger, Instagram and WhatsApp conversations reach the inbox on all plans; AI auto-replies on those channels need Pro or Plus.
- No white-label or reseller program is stated. Data is held on servers in the United States.
Sources: chatty.net/pricing/ · help.chatty.net/product-roadmap/pricing/ · help.chatty.net/ai/overview/ai-conversations/ · chatty.net/sub-processors/
LiveChat (sold as Text) www.livechat.com
- No free plan; a 14-day free trial.
- Essential: $25 per user a month billed monthly or $19 billed yearly; Growth $99 or $79.
- An AI agent is included with 10 AI resolutions a month on Essential; 50 more cost $49.50.
- Website and Messenger are included on all plans; WhatsApp can be installed on every paid plan. Instagram is available as a marketplace app — the pricing page does not say whether it is included.
- Partners can resell at a discount of 20–25%; the pages do not say partners can sell under their own brand or domain. A white-label widget is Enterprise-only. You can choose a data center in the EEA/EU or the USA.
Sources: www.livechat.com/pricing/ · www.livechat.com/solutions/small-business/ · www.livechat.com/help/whatsapp-business/ · www.livechat.com/marketplace/apps/instagram/ · text.com/partners/ · www.livechat.com/features/data-center-in-europe/
Tidio www.tidio.com
- Free plan: 50 billable conversations, 10 seats and a one-time allowance of 50 Lyro AI conversations.
- Starter: 29 a month billed monthly or 24.17 billed yearly, with 100 billable conversations and 10 seats; shown in USD or EUR depending on the region.
- AI (Lyro) is a paid add-on starting at 39 a month (32.50 billed yearly) for 50 AI conversations a month.
- Website chat, Messenger, Instagram and WhatsApp are listed on all plans.
- The agency program covers referrals and co-selling, with a revenue share of up to 25%; we found no option to sell under your own brand or domain. Data is stored in the European Economic Area.
Sources: www.tidio.com/pricing/ · www.tidio.com/faq/ · www.tidio.com/lyro/ · www.tidio.com/partners/agency/
BotPenguin botpenguin.com
- Free plan: 1,000 messages a month and 1 chatbot.
- Little: $29 a month or $290 a year per account, with 3,000 messages, 5 chatbots and 5 team members.
- AI trained on your own data is included; extra AI messages cost $15 per 1,000. Instagram AI auto-replies start on King ($99 a month).
- White-label partner plans start at $600 a year outside India. US or EU hosting is stated for partner plans only.
Sources: botpenguin.com/pricing · botpenguin.com/pricing/pricing-table · botpenguin.com/partners/white-label-ai-agents
ManyChat manychat.com
- Automation for Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS and email; no chat widget for your website.
- Free plan: 25 active contacts a month. Essential: $17 a month billed monthly or $14 billed yearly, for 250 active contacts.
- AI Replies are not included in Free or Essential and start on Pro ($39 a month); ManyChat’s AI page lists a $29-a-month AI add-on, and its pages differ on whether AI Replies work only on Instagram.
- WhatsApp needs Pro or higher. An affiliate program pays up to 50% commission; no own-brand resale is stated. Data is hosted in Frankfurt.
Sources: manychat.com/pricing · manychat.com/product/ai · help.manychat.com/hc/en-us/articles/25800276116508-Essential-plan · manychat.com/legal/dpa
Botsify botsify.com
- No free plan or free trial is listed.
- The listed plan is a managed “done-for-you” service at $149 a month or $1,490 a year, with 30,000 message credits.
- An agency white-label plan lets you use your own brand and domain; the price is quoted on a call. The hosting region is not stated.
Sources: botsify.com/pricing/done-for-you-agent · botsify.com/pricing/whitelabel-ai-agents
Try it on your own materials
Sign up, paste your site address and talk to your assistant on a hosted test page — the Start plan is free for 10 days, no card required.
More: for online stores · white-label for agencies and partners · Chatrix compared with other tools · security